Digital Marketing Adaptation and Consumer Engagement in ASEAN:A Systematic Review of Pathways to Sustainable Economic Development

Authors: Mohd Arif Farhan Bin Zahari, Wong Chee Hoo, Christian Wiradendi Wolor & Usep Suhud

The Influence of AI Innovation and ESG Performance on Smartphone Repurchase Intention in China’s Omnichannel Retail: The Dual-Drive and Trust-Threshold Repurchase Model

Authors: Jing Ning, Tachakorn Wongkumchai & Uswin Chaiwiwat

The Development History, Technological Optimization, and Multi-Domain Applications of Large Language Models

Authors:ZhiHao Liu & WaiYie Leong

Adoption of IoT-Based Smart Campuses Based on an Extended Technology Acceptance Model: The Mediating Role of Behavior Intention

Authors: Haiyan Cao, Md. Gapar Md Johar & Jacquline Tham

Social Commerce and Resource Capabilities as Drivers of Business Performance: An RBV–DCV Perspective from B2C Firms in Indonesia

Authors: Nashrudin Setiawan, Ritha F. Dalimunthe, Endang Sulistya Rini & Amlys Syahputra Silalahi

A Research Agenda on Dual Emotional Mechanisms of Fear of Exclusion and Fear of Missing Out in Social Commerce Repurchase Behavior

Authors: Nguyen Duy Phuong, Nguyen Minh Tuan & Bui Thanh Khoa

Market Demand and Service Innovation as System-Level Constraints in Digital Elderly Care Services: A Qualitative Study from the Beijing–Tianjin–Hebei Region

Authors: Haoheng Tian, Ubonwan Khunthong & Sid Terason

Human Capital Sustainability in Information-Intensive Service Systems: Strategic Leadership, Learning Culture, and Employee Empowerment

Author: Sami Awwad Ismail Al-Kharabsheh

Understanding Gen Z Consumers' Experiences in Building Online Social Capital with Brands on Vietnamese Social Media Platforms: A Phenomenological Study

Authors: Nguyen Minh Ly & Nguyen Thi Cam Phu

Bio-entrepreneurial Intention in Bio-Innovation Service Ecosystems: A Systematic Review of Key Determinants

Authors: Ayat Alborno, Hasliza Hassan, Nasreen Khan & Magiswary Dorasamy

The Role of Consumer-Community Connectivity Based on Social Media: A Service Dominant Logic Theory Perspective

Authors: Aulia Arief Nasution & Syaifuddin, Sofiyan

Sustainable Social Media Advertising as an Informatics-Enabled Service System: Evidence from Facebook Users in Vietnam

Author: Nguyen Hoang Sinh

Supply Chain Management in Content Distribution for Malaysian Chinese Media Services in Southeast Asia

Author: Zeqi Liu

Artificial Intelligence Applications in Intelligent Financial Decision Support Systems: Integrating Big Data and Service Science for Supply Chain Finance Optimization

Author: Shuran Yang

Green Low-Carbon Transition in the Automotive Supply Chain: An Integrated Sustainability Framework

Author: Mengli Sun