IT Maturity, Investment, and Innovation Activity in Global E-Commerce Platforms: An Exploratory Assessment of Digital Marketing Performance, Logistics-Service Efficiency, and Business Sustainability

Authors: Hassan Ali Al-Ababneh, Maher Mohammad Alnaim,Tariq Abdelhamid Ali Mussalam, Olha Popova, Noor Ahmad Alkhudierat & Farah Hanna Zawaideh

Authentic Performance in Live Commerce: The Roles of Digital Impression Management and FOMO Marketing in SME Performance

Authors: Inneke Qamariah, Fauziah Kumalasari, Windi Astuti, Muhammad Dharma Tuah Putra Nasution & Siti Hafsah Zulkarnain

Continuance Intention to Use Digital Banking among Generation Y Users

Authors: Aulianti Hanifah, Susy Suhendra &, Henny Medyawati

Understanding Consumer Intention to Use Robo-Advisory Services: A Technology Readiness Perspective

Authors: Tuan-Hock Ng, Ying-San Lim, Kar-Hoong Chan & Hann-Ren Tan

InventoSENSE: Machine Learning Based Inventory Prediction for Just-In-Time Services

Authors: Khairol Nizat Lajis, Lim Wei Min & Hazlaili Hashim

Integration of Strategic CSR and Digital Leadership to Supply Chain Sustainability in Jordanian Public Hospitals: Moderating Role of Green Technology and E-Knowledge Sharing

Author: Farah Niaz Abdessalam Dalain

Trust Transfer and Its Impact on China Consumer’s Purchase Intention for Green Agricultural Products in Live Streaming: The Moderating Role of E-Store Reputation

Authors: Xuan Dai, Hafizah Omar Zaki, Che Aniza Binti Che Wel & Stephanie Hui-Wen Chuah

Value Co-Destruction in a Sustainability Service System: How Greenwashing and Herding Behavior Shape Green Purchase Intention Through Green Brand Love

Authors: Leonard Adrie Manafe, Sri Setyo Iriani, Yessy Artanti & Muhammad Ali Ahmad

AI Customer Service, Perceived Diagnosticity, and Brand Loyalty in Cosmetics Live-Streaming Commerce

Authors: Weixiang Gan, Mengfei Xiao & Shashi Kant Gupta

AI-Driven Risk Management and Energy Supply Chain Resilience: The Moderating Role of Supply Chain Complexity

Authors: Saba' Alhamaideh, Amro Alzghoul & Gaith Ibrahim Alshammare

AI Adoption in Supply Chain Management among Lebanese Food and Beverage SMEs: Drivers, Barriers, and Strategic Implications

Authors: Bilal Jibai, Nisreen Hilal & Vanessa El Khoury

Augmented Reality as Digital Service Infrastructure in Museums: Enhancing Family-Based Engagement and Service Experience

Authors: Godham Eko Saputro, Muhammad Wildan Khunaefi, Ranu Iskandar, Anik Maghfiroh, Marhaeni Dwi Satyarini & Christian Wiradendi Wolor

How Ai-Generated and User-Generated Content Shape Travel Intention: The Mediating Role of Tourist Attitude in Soft Adventure Tourism

Authors: Nguyen Minh Phuong, Bui Thanh Khoa & Truong Dinh Thai

The Impact of AI-Driven Last-Mile Delivery Optimization on Consumer Satisfaction and Repurchase Intention

Authors: Yuehong Hu & Lida Liao

Explainable Decision Support for Financial Resilience Monitoring in State-Owned Energy Enterprises

Authors: Zhao Xue & Rustamov Ilham Samil