Vol.12, No. 10, 2025

 

Table of Contents

 

Entrepreneurial Leadership as a Catalyst for Educational Innovation: A Bibliometric Review of Research Trends and Knowledge Structures

Authors: Udin Udin & Radyan Dananjoyo

 

Economic Evaluation Framework for Intelligent Transportation Management Systems: A Service-Oriented Approach to Urban Traffic Optimization

Authors: Yachao Zhai, Narmandakh Dolgor & Gerelmaa Jamsran


The Impact of Social Media Marketing on Consumer Electronics Purchase Decisions

Authors: Zhou Yuan, Asad Ur Rehman & Mohd Anuar Bin Sulaiman

 

Predicting Halal Cosmetics Purchase Intentions Through Linking EWOM, Attitude and Emotional Values: A Comparative Study of Oman and Pakistan

Authors: Ishfaq Ahmed, Alyazi Said Rashid Al Ghaithi, Noor Sulaiman Al Yahyai & Azan Mohammed Hamed Al Azzani


Interactive Effects Between Green Finance and the Digital Economy Across Chinese Provinces: Evidence from a Simultaneous Equation Model

Authors: Hongwei Li & Yuzhong Yaoo

 

A Study on Data-Driven Optimization of Gamified Activities in E-Commerce and Its Mechanism for Improving Brand Loyalty

Authors: Jiyu Sui & Fei Huang

 

From Technology Adoption to Digital Transformation How Institutional Trust and Digital Readiness Shape HRIS Success in Higher Education

Authors: Ali Albouti & K.D Balaji

 

Artificial Intelligence–Based Risk Analysis for Management System Certification: A Predictive Application for Moroccan Enterprises

Authors: Hassan CHIDOUD, Ahmed AARAB, CHAKOR Ahmed Yassin, BOUKHRYSS Mohammed Said & LAGLAOUI Amin

 

Digital Meme Marketing as an Informational Service: Effects on Self-Expansion, Brand Attitude, and Purchase Intention in Online Shopping Platforms

Authors: Muhammad Ali, Muhammad Farooq, Yuen Yee Yen & Najam US Saqib

 

How Does Green Finance Empower Green Technology Innovation? — From the Perspectives of Financing Constraints and Technology Spillovers

Authors: Xin Tan & Haozhe Huang

 

Human Capital Dimensions and Competitive Advantage in Jordan's Manufacturing Sector: A PLS-SEM Analysis

Authors: Maher Almagareez, Nur Aishah Awi & Sarina Ismail