The Effect of Green Creativity and Green Innovation on Green Competitive Advantage and Performance of Sustainable SMEs: The Moderation Role of Digital Empowerment.............................1

Author: Muafi

Examining The Impact of Social Media Marketing Perceptions on Purchase Intention Through Persona Clustering in E-Commerce Clothing Line.............................17

Authors:Amelia Anggraini & Tanty Oktavia

Stimulating Purchase Intentions in Live Commerce: The Role of Platform Features and Influencer Engagement.............................38

Authors: Hyun-Gyu Kim & Ha-Kyun Kim

Research Trends in Blockchain Technology for Regional Government Financial Management in Indonesia: A Bibliometric Analysis.............................52

Authors: Linda Nuryanti, Agoeng Srimoeljanto, Agus Sutejo, Wenwen Ruswendi, Triyono Susanto,Fara Ayuningtyas & Monica D.W. Sumunaringrum

Unraveling the Impact of Mobile Applications on Entrepreneurial Success in the Fashion Industry: A Comprehensive Analysis.............................72

Authors: Tangkas Udiono, Maryani, Hery Harjono Muljo & Zhofar Putra Wiradwimedia

Motivation, Knowledge Sharing, and Innovative Work Behaviors of University Teachers.............................86

Authors: Chaorong Chen & Anan Pongtornkulpanich

Leveraging Digital Innovations during External Shocks: Analyzing Social Media’s Flexibility in Sustaining Jordanian SME Performance.............................105

Authors: Ameen Al Htibat, Mahmoud Alghizzawi,Hasan Alhanatleh, Abd Alrahman Ratib Ezmigna, Ibrahim Ezmigna & Fandi Omeish

Optimizing a Personalized Movie Recommendation System with Support Vector Machine and Content-Based Filtering.............................118

Authors: Jonathan Leander & Arya Wicaksana

Examining the Drivers and Performance Impact of Business Intelligence Adoption in Healthcare Organizations: Evidence from Jordan.............................130

Authors: Maryam Alzawahra & Shihadeh Alqrainy

Impact of TikTok Influencer Characteristics on Generation Z's Purchase Intention in Ho Chi Minh City, Vietnam.............................149

Authors: Anh Tho To

Does Organizational Military Behavior Matter in The Relationship Between Organizational Culture and Performance?.............................163

Authors: Andrey Satwika Yogaswara, Disman, Eeng Ahman, Nugraha & Muhammad Iqbal Nurfauzan

The Influence of Work Motivation on Job Cohesion: A Study of Bank Employees in Vietnam.............................175

Authors: Vu Truc Phuc, Tran Quang Canh & Thang Quyet Nguyen

A Data-Driven Approach for Real-Time Urban Sustainability Assessment Using Crowdsourced Data.............................191

Authors: Usman Ependi, Adian Fatchur Rochim & Adi Wibowo

Exploring Green Consumption Intention-Behavior Gap in Vietnam: An Extended TPB Approach.............................215

Author: Nguyen Hoang Sinh

Analysis of The Digital Technology Adoption by MSMEs Using Diffusion of Innovation.............................234

Authors: Evi Triandini, I Gusti Ngurah Satria Wijaya & I Ketut Putu Suniantara

The Impact of Digital Leadership and Innovative Behavior on Innovation Performance : The Moderating Role of Absorptive Capacity.............................252

Authors: Yuliza , Muafi & Rr. Sri Handari Wahyuningsih

Evaluating ERP Implementation Succes in The Pharmaceutical Sector: An Application of The Delone and Mclean Model.............................269

Authors: Indra Gunawan & Riyanto Jayadi

Financial Technology, Regulation, and Inclusion Effects on Business Outcomes in Major World Economies.............................279

Authors: Ni Luh Putu Agustini Karta, I Wayan Pariasta Bendesa, Stephanus Remond Waworuntu & I Nyoman Susila

The Role of Human Resources in Stimulating Entrepreneurial Culture: The Moderating Effect of Innovation.............................300

Author: Mohamed Hassan Jaouadi & Tayseer Said Zatar

Examining Innovation Performance Enhancement in an Underdeveloped Chinese Region Using fsQCA.............................314

Authors: Ma Xiaolan, Roshazlizawati Mohd Nor & Ma Kalthum Ishak

Investigating the Impact of Progress Indicator Design on User Perception of Delay.............................333

Authors: Pawarat Nontasil & Chatpong Tangmanee

The Sway of Credibility: How Influencer Trustworthiness Impacts Millennials' Purchase Intentions.............................345

Authors: Ezam Hanafi Bin Abdul Wahab, Nasreen Khan, Aysa Siddika & Anusuyah Subbarao

Formulation of Agricultural Product Marketing Strategies Based on The Analysis of Customer Value Perception and Demand.............................363

Author: Hanyue Deng

Aligning Accounting with Organizational Change: Strategic Techniques to Enhance Innovation, Sustainability, and Responsibility.............................380

Authors: Mohammad Aladwan, Hanan al-dabas, Soha al-masri, Sozan al-fayomi, Tamador al-shaban & Tasneem njadat

The Mediating Role of Hospital Image on Facilities, Culture, Service Quality, and Patient Satisfaction.............................401

Authors: Hamidah Sari Siregar, Syaifuddin & Nagian Toni

The Role of Ethical Leadership in Supporting E-Business Challenges: Evidence from The Pharmaceutical Sector in Jordan.............................421

Author: Sanaa Suliman

Investor Sentiment Effects on Cryptocurrency Judgments.............................437

Authors: Sung Ho In, Seon Hei Hwang & Sang Cheol Jeong

Examining The Influence of Fintech Adoption on Customer Behavior from The Perspective of Service Providers in Jordanian Bank: An Embpirical Study.............................448

Author: Abdulrahman Hashem

Predicting Stock Price by Bidirectional-Lstm with Dual Attention Network.............................466

Authors: Agus Chandra & Abba Suganda Girsang