A  Model  of  Targeted  Advertising  Based  on Consumer  Purchase  History

Jianqiang Zhang, Weijun Zhong, Shue Mei........................................................................................................1

Interorganizational IT Capability in China: Exploring the Differences between State-owned and Non-state-owned Enterprises

Jin-Nan Wu, Lin Liu , Nianxin Wang , Zhining Wang.......................................................................................14

A Study of Courier Service Quality Improvement Based on a Two-stage QFD

Baoqin Yu , Shuo Zhang , Shuping Wu , Jin Xie................................................................................................26

Analysis and Calculation of read Distance in Passive backscatter RFID Systems

Yanghua Gao , Zhihua Zhang, Hailiang Lu, Huanwen Wang...........................................................................34

Price competition model in centralized and decentralized supply chains with demand disruption

Wenlong Chai, Huijun Sun, Wei Wang, Jianjun Wu..........................................................................................42

Commitment contract in dual channel drop shipping supply chain

Jinshi Zhao, Yongrui Duan, Shijin Wang, Jiazhen Huo....................................................................................51

Improvement of traceability processes in the farmed fish supply chain

Alfredo Parreño Marchante, Alejandro Alvarez Melcon, Mira Trebar, Andrej Grah, and Piero Filippin..............................58

Business model analysis for Chinese social networking website

Jingyi Yang........................................................................................................................................................78