Vol.14, No. 1, 2024

Table of Contents

A Novel Framework for Business Continuity Plan in Public Sector Organization.............................1
Authors: Ayu Artaparamita Religia & Ditdit Nugeraha Utama

Factors Influencing Content Creators' Choice of Social Media Platform.............................15
Authors:Tanty Oktavia & Shania Angela

Mapping the Research Landscape of Robo Advisor Adoption: A Bibliometric Analysis .............................27
Authors: Arief Fahruri, Toto Rusmanto, Dezie Leonarda Warganegara & Viany Utami Tjhin

Assessing the Implementation and Performance of Automated Trading Software with Non-Biased Human Decisions in the Derivatives Market: Evidence from Thailand.............................50
Authors: Kittinu Muayteng, Pornanong Budsaratragoon & Chaiwat Nuthong

Examining Initial Trust in Adoption of Digital Banking Platform: A Personal Innovativeness and Security Perspective.............................67
Authors:Ayatulloh Michael Musyaffi, Razana Juhaida Johari, Bobur Sobirov, Mario Colega Oli, Rahmi & Bambang Afriadi

Factors for Successful Implementation of E-Learning Readiness: Harnessing the Potential for Organizational Success.............................87
Authors: Eko Budiardi & Tanty Oktavia

Comprehensive Review of Blockchain Applications in Fintech Companies.............................98
Authors: Pengyan Xie, Aza Azlina Md Kassim, Mingxia Wei & Rabab Alayham Abbas Helmi

Artificial Intelligence in Marketing: Literature Review and Future Research Agenda.............................120
Authors: Yolanda Masnita, Jati Kasuma Ali, Angginta Zahra, Nicholas Wilson & Wegig Murwonugroho

Drivers of Intention and Decision to Use E-banking Services in Ho Chi Minh City, Vietnam During the COVID-19 Pandemic.............................141
Authors: Dat Pham Tien, Nga Phan Thi Hang & Trung Nguyen Kim Quoc

The Development of the Partnership Program and Business Performance: in Terms of Communication Behavior and Social Networks of MSMEs.............................159
Authors: Muhammad Reza Aulia, Junaidi, Eka Hendrayani, Muhammad Rizki, Mulyadi & Akmal Abdullah

Factors Influencing SMEs' Digital Transformation: The case study in Central Highlands in Vietnam.............................175
Author: Le The Phiet

A Prototype System Design for Microgreens Iot-Based Smart Vertical Farm.............................188
Authors: Felicia Evan & Riyanto Jayadi

Model for Dynamic Business Process Integration and Visualization Using Business Intelligence and SOA .............................203
Authors: Hisham Abdullah, Azman Taa, Fathey Mohammed & Mohamad Sabri Sinal

An Empirical Study on The Social Media Users in Indonesia’s Food Industry to Provide Social Media Marketing Strategies.............................228
Authors: Kirey Sarira Muliawan & Tanty Oktavia

Enhancing Creative Performance in Indonesian Universities: Exploring the Impact of Distributed Leadership, Organizational Citizenship Behavior, and Supportive Creative Working Environment on Lecturers' Creative Performance.............................249
Authors: Vellen Wibowo, Idris Gautama ,Agustinus Bandur & Asnan Furinto

Organizational Commitment, Transformational Leadership and Job Satisfaction as Predictors of Organizational Citizenship Behavior Among Civil Servants in Indonesia.............................275
Authors: Ahmad Badawi Saluy, Mulyanto Syawal, Sudjono, Sri Marti Pramudena, Novawiguna Kemalasari & Indira Puspa Gustiah

Unveiling the Technology Readiness and Financing Preferences of MSME Owners in Padang City: Implications for Designing Effective Educational Interventions to Foster Innovation Adoption.............................290
Authors: Novrina Chandra, Hefrizal Handra, Rahmat Febrianto & Endrizal Ridwan

Optimizing Predictive Modeling for Water Quality in Farms with Blended Artificial Neural Network.............................301
Authors: Sumitra Nuanmeesri, Lap Poomhiran, Preedawon Kadmateekarun & Chaisri Tarasawatpipat

Strategies for Fostering Social Entrepreneurship Sustainability and Benefits in Microfinance Institutions.............................322
Authors: Stevi Jimry Poluan, Intiyas Utami, Lieli Suharti & Petrus A. Usmanij

The Impact of Online Review Community Characteristics on Users’ eWOM Recommendation Intention: The Mediating Role of Flow Experience.............................340
Authors: Wei Sun & Xiaojuan Zhang

An Integrated Cloud-based Blockchain Model for Supply Chain Management.............................361
Authors: Ahmed S. Salama & Ahmed M. Eassa

The Influence of Environmental Sustainability Awareness on Consumers' E-Loyalty to Online Grocery Shopping Platforms: A Comprehensive Study of Factors.............................376
Authors: Karina Restisa Yunidwi & Togar Alam Napitupulu

Analysis of Marketing Mix on Consumer Preferences in Purchasing Wuling Cars with Personal Branding as An Intervening Variable in North Sumatra Province.............................398
Authors: Brilian Moktar, Zulkarnaen Lubis, Nagian Toni & Abdul Rahman Matondang

The Extent of Using Information Technology in Internal Auditing and The Differences in Its Use in Jordanian Banks.............................418
Authors: Reem Oqab   Al- Khasawneh & Jawaher ali saleh baniata

A Bibliometric Analysis on Technology Readiness.............................436
Authors: Desi Christiani & Rindang Widuri

Digital Culture Revolution in Improving Firm Performance in Indonesia.............................452
Authors: Achmad Tavip Junaedi, Nicholas Renaldo, Indri Yovita, Kristy Veronica & Jahrizal

Analyzing The Relationship Between Workplace Diversity and Innovation and Its Influence on Organizational Performance.............................471
Authors: Jasem M H J Alshemmari & Faisal H. Al Monawer

Optimizing a Personalized Movie Recommendation System with Support Vector Machine and Content-Based Filtering.............................490
Authors: Jonathan Leander & Arya Wicaksana

Process-Specific Adoption of Predictive Maintenance: A Qualitative Comparative Analysis in Manufacturing.............................502
Authors: Youngja Kim & Gyunghyun Choi

The Moderating Role of Financial Shocks in the Impact of Agency Cost and Managerial Ability on Stock Performance: The Case of Listed Real Estate Companies at the Egyptian Exchange.............................515
Authors: Khaled Abdel Sabour Mohamed & Ehab Ezzat Fahmy Omar

The Impact of Social Media Influencer Characteristics on Purchase Intentions: A Moderated Mediation Effect of Regulatory Focus to Perceived Uniqueness.............................527
Authors: Yahan Xiong & Cheng-Jui Tseng

Deep Learning Techniques for Gesture Recognition and Motion Control in Human-Computer Interaction.............................547
Author: Chaoyang Zhu

The Interplay of Entrepreneurial Orientation and Business Model Innovation in the Big Data Context: A Survey Study.............................561
Author: Lingyun Fang

Optimizing Strategic Decision-Making in Multinational Corporations through Data Mining-Based User Behavior Analysis.............................579
Authors: Siqi Huang & Hanqi Yue